Branding Standards
Founded in 1949, the Ä¢¹½ÊÓƵ»ÆƬ oversees primary and secondary public education by providing leadership, guidance, and support to school systems. Our vision is to prepare every child for success in college, a career, or the military.
We have developed our brand guidelines and writing style guidelines to help everyone maintain the Ä¢¹½ÊÓƵ»ÆƬ brand. By utilizing these guidelines, you are doing your part by reinforcing our image and brand.
The Ä¢¹½ÊÓƵ»ÆƬ Brand Guidelines establishes guidance on our brand identity, voice and tone, key audiences, logo requirements, approved fonts and colors, and other visual guidance.
Use the Ä¢¹½ÊÓƵ»ÆƬ Brand Guidelines for specific guidelines on elements associated with our brand.
Our logo is one of the most recognizable illustrations of our brand. There is one unifying logo-the Ä¢¹½ÊÓƵ»ÆƬ logo. However, there are various ¡°lock-ups¡± that identify our agency and programs as part of the Ä¢¹½ÊÓƵ»ÆƬ brand. Use the Ä¢¹½ÊÓƵ»ÆƬ Brand Guidelines for specific details about logo usage.
To request the Ä¢¹½ÊÓƵ»ÆƬ logo or sub-brand logos of the agency, email communications@tea.texas.gov.
Fonts tend to bring together all the components you need to communicate our brand. The primary font of Ä¢¹½ÊÓƵ»ÆƬ is Open Sans but there is variety and flexibility in the secondary fonts if needed.
Use the Ä¢¹½ÊÓƵ»ÆƬ Brand Guidelines for specific details about our fonts and shortcuts to downloads.
The Ä¢¹½ÊÓƵ»ÆƬ Writing Style Guide, which establishes writing, editing, formatting, and design standards for all content produced on behalf of Ä¢¹½ÊÓƵ»ÆƬ. The guidance applies to content distributed in any format, including documents, web content, slide presentations, videos, social media, and more.
Use the Ä¢¹½ÊÓƵ»ÆƬ Writing Style Guide for specific details about writing and formatting standards.