Branding Standards
Founded in 1949, the ĢƵƬ oversees primary and secondary public education by providing leadership, guidance, and support to school systems. Our vision is to prepare every child for success in college, a career, or the military.
We have developed our brand guidelines and writing style guidelines to help everyone maintain the ĢƵƬ brand. By utilizing these guidelines, you are doing your part by reinforcing our image and brand.
Brand Guidelines
The ĢƵƬ Brand Guidelines establishes guidance on our brand identity, voice and tone, key audiences, logo requirements, approved fonts and colors, and other visual guidance.
Use the ĢƵƬ Brand Guidelines for specific guidelines on elements associated with our brand.
ĢƵƬ Logo
Our logo is one of the most recognizable illustrations of our brand. There is one unifying logo-the ĢƵƬ logo. However, there are various “lock-ups” that identify our agency and programs as part of the ĢƵƬ brand. Use the ĢƵƬ Brand Guidelines for specific details about logo usage.
To request the ĢƵƬ logo or sub-brand logos of the agency, email communications@tea.texas.gov.
Color Palette
The ĢƵƬ color palette consists of 17 colors that are grouped into three tiers: primary, secondary, and tertiary. Within each tier, there is a variety of flexibility to choose specific colors to ensure each project is visually welcoming and informative.
Use the color palette as a quick reference for all hex, CMYK, RGB, and accessibility standards of our colors.
Fonts
Fonts tend to bring together all the components you need to communicate our brand. The primary font of ĢƵƬ is Open Sans but there is variety and flexibility in the secondary fonts if needed.
Use the ĢƵƬ Brand Book for specific details about our fonts and shortcuts to downloads.
Writing Style Guide
The ĢƵƬ Writing Style Guide, which establishes writing, editing, formatting, and design standards for all content produced on behalf of ĢƵƬ. The guidance applies to content distributed in any format, including documents, web content, slide presentations, videos, social media, and more.
Use the ĢƵƬ Writing Style Guide for specific details about writing and formatting standards.
How Can We Help?
If you have questions regarding ĢƵƬ’s brand or guidelines, please email us at
communications@tea.texas.gov.